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UPPER MISSISSIPPI RIVER

GET LOST
ON PURPOSE

Forged by backwater and bluff country life.

SHOP THE COLLECTION

◆ Our Story ◆

Born from the
Backwater

Pool 8 Backwater Co. was born in the shallow channels and hidden sloughs of the Upper Mississippi — where the river spreads wide, the eagles soar and time moves at the current's pace.

We craft apparel for hunters, anglers, and wanderers who appreciate rural life. Rooted in western Vernon County, Wisconsin — where the bluffs meet the backwater and every weekend is a reason to get lost on purpose.

"Driftless living. River-born. Made for those who get it."

EXPLORE THE COLLECTION

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RIVER BORN
DRIFTLESS LIVING

◆ The Expedition Catalog ◆

The Collection

Each piece tells a story from the backwater.

◆ The Logbook ◆

GALLERY

A digital scrapbook of the backwater life.

Golden hour on Pool 8

"The kind of sunset that makes you forget there's a phone in your pocket."

Ready to Get Lost?

The river's calling. Pool 8 Backwater Co. — apparel for those who answer.

SHOP THE COLLECTION

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