Pool 8 Backwater Co. was born in the shallow channels and hidden sloughs of the Upper Mississippi — where the river spreads wide, the herons stand still, and time moves at the current's pace.

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We craft apparel for hunters, anglers, and wanderers who feel more at home on a flat-bottom boat than in a shopping mall. Rooted in Stoddard, Wisconsin — where the bluffs meet the backwater and every weekend is a reason to get lost on purpose.